Online Sales Continue to go Upwards

We’ve reported on these pages before that Online sales are in rude health, and the most recent reports do nothing but support that claim.

U.K. shoppers spent 16% more online this year than last year, reports Capgemini U.K. Plc.

Online sales rose 26 percent in November compared with the previous month. Which Perhaps should be taken with a pinch of salt, as November should surely always be more productive than October.

But in addition to that accessory sales more than doubled and alcohol sales rose 53 percent in November – which is good news to the whole of e-commerce sites, as these are not the usual record making markets.

The IMRG Capgemini e-retail stated that every company in its sales index, recorded positive monthly and yearly growth across every sector in November. Online sales may grow at the same rate for the next 12 months, which is he antithesis to what we are hearing on the high street.

“What’s surprising is the year-on-year growth despite the slowdown,” said  Mike Petevinos, head of retail consulting in the U.K.

“It shows online shopping is more resilient than the high street in a recession.”

But the most extraordinary comment came at the end, leaving us with the desire to know more..

“Online purchases in the U.K. may account for as much as 50 percent of all retail purchases within five years” Petevinos said.

Really? I would love to see it. At the moment how many people spend 50% of total retail expenditure online? This includes cups of coffee, the late present for mother’s day and so on? I’d love to hear your thoughts.